Company Unilever Group
Country United States
Email n.a.
Telephone +1 800 457 7084
Market Segment Mass Market
Core Business Beauty

Vaseline Financial Report 2018


Unilever Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
Current Assets        
Total Assets        
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Official Websites

Vaseline website
Vaseline ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description


New York
United States


Robert Chesebrough



Vaseline® has been helping skin look beautiful & feel healthy since 1872.

Vaseline makes accessible, everyday skincare products. We don't believe in quick fixes. We believe that health of any sort is about the combination of all the small choices you make each day. We know that our products have profound, multiple benefits - and can play a really important role as part of your overall skin regime.

We offer products, but we also offer advice. And we try to share everything we've learned over all those decades about how skin works and how to keep it in great condition.
We make market-leading products in every region of the world.

The Vaseline brand mission is to provide the knowledge, advice and products that enable everyone to enjoy great, healthy looking skin every day.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Body Care
Man Care
Skin Care

Unilever Group profile

Name Unilever Group
Country United Kingdom
VAT Number n.a.
Telephone +44 20 7822 6010
Fax +44 20 7822 5511
Date of foundation 1930
Type of Company Listed


Unilever House Blackfriars London, EC4P 4BQ

Ownership (Top Shareholders)

Unilever Group doesn't provide the information on its shareholders.

Vaseline Latest News

Regina King Partners Up With Vaseline And Direct Relief For COVID-19 Relief Effort
Amid the global COVID-19 pandemic, Vaseline has partnered with Direct Relief and Regina King to create awareness on communities of color being disproportionately affected by COVID-19.

Vaseline is a brand that has stood through the test of time. For 150 years, Vaseline has been used to promote healing, skin health care, and beauty. Since partnering with the humanitarian aid organization, Direct Relief, in 2015, Vaseline has donated over $606K in products to community health centers and charitable clinic sites. Following the outbreak of COVID-19, Vaseline has continued to be responsive to those in need by donating $1M to Direct Relief.

Kenya: Vaseline, Smirnoff Risk Removal From Trademark Registry
More than 2,000 products, including global brands like Vaseline, Smirnoff and Total Gas, risk losing their market protection in Kenya following the expiry of their trademark licences.

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