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SuperDuper Hats was born out of passion and fun.
Ilaria, Veronica, and Matteo came into possession of a wooden hat block shaper, one of those that people used back in the day to make hats.
These young Italian designers became fascinated with the history of this unique object so carefully carved. Their curiosity towards the charm of an older generation of handicraftsmen and their techniques of manufacturing grew as did their awareness of the richness of a kind of work made with special passion an care.
Every SuperDuper hat is totally handmade by Matteo, Veronica and Ilaria. SuperDuper exists because our hands work with care for hours, transforming a high quality raw material in an authentic handcraft product. A hat becomes a SuperDuper only if we are truly satisfied with the final result and if we are the first ones willing to wear it.