It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Snowberry is premium, anti-aging skincare created in New Zealand by cosmetician Soraya Hendesi. ‘Snowberry’ says Soraya, is very different. Free of the potentially harmful petrochemicals, parabens, artificial colouring, silicones and nano particles found in many skincare products, Snowberry is more than merely natural – Snowberry is an uncompromising blend of the very best that Nature and Science can provide.
Some anti-aging skin care brands she says, boast a peptide – Snowberry contains thirteen, and where some proclaim a super fruit, Snowberry offers twelve. Most make do with an anti-oxidant or two but Snowberry brings twenty to bear; and where many use silicone or palm oil, Snowberry combines thirty of the world’s finest natural herbal emollients.
Snowberry is extraordinarily luxuriant skin care, designed to combat the six enemies of radiant skin: free radicals, inflammation, glycation, proteinases, dehydration and discoloration.