With a drive for perfection, Swiss native Pascal Savoy set out to gain as much knowledge of the luxury goods industry as possible. He began his career in the beauty and fragrance industry before entering the watch industry more than 15 years ago. He then moved to Fort Lauderdale, Florida in 1999 as President of Hublot America and was instrumental in broadening awareness of the Hublot name in the US, helping to make it one of the most inspirational brands found today. In 2004, Savoy founded his own branding and product development company and immediately recognized that there was a void in the watch industry for Swiss Made watches that would combine unique iconic designs with reasonable prices.
Early 2009 he decides to create his own brand. The name and logo is deeply rooted to the Geneva region, his place of birth, and represents perfectly the character the brand will convey: strong, yet refined.
After two years of development, SAVOY was finally launched worldwide at the 2011 Basel World fair and was immediately credited as one of the most innovative design in its price category.