Is the largest and more respected designer brand in India today. Since 1969 she has developed ancient traditions of indian craftsmanship in a contemporary vocabulary. Her understanding of ancient crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality and rich indian aesthetic.
In october 1999 Christies of London published Ritu Kumar's book "Costumes and Textiles of Royal India"a definitive chronicle of the history of India's royal patronage to textile arts down the centuries starting with the historical context of Mohenjo Daro to the present era of vintage royalty.