Company Kering Group
Country Germany
Email n.a.
Telephone +49 9132 810
Fax n.a.
Market Segment Mass Market
Core Business Active Wear
Report Mass Market Active Wear

About Puma

Official Websites

Puma website
Puma ecommerce

Official Social Media

Brand Description

Establishment

Year
1924
City
Herzogenaurach
Country
Germany

Founder

Adolf Dassler
Rudolf Dassler

Head Designer

Torsten Hochstetter
2013 - Present

Profile

Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.
The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide.

The Puma Group owns the brands Puma, Cobra Golf and Tretorn.

Puma starts in sport and ends in fashion. Its sport performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing. Sport fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro.

It is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken.

Business Strategy

Market Positioning

Core Business

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Fragrance
Shoes
Swimwear
Underwear & Lingerie
 

Kering Group profile

Name Kering Group
Website kering.com/
Country France
VAT Number FR552075020
Telephone +33 1 44 90 61 00
Fax +33 1 44 90 62 77
Date of foundation 1963
Type of Company Listed

Headquarters

10 Avenue Hoche 75381 - Paris

Ownership (Top Shareholders)

Public: 58.9%
Artémis Group: 40.7%
Employees: (0.3%
Self owned: 0.1%