Company Inditex SA
Country Spain
Email n.a.
Telephone 0800 297 845
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
7.86
303 (-58)

Pull&Bear Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Pull&Bear’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
261 +28 - - - Mass Market
262 +1220 - - - Mass Market
278 +214 - - - Mass Market
288 +275 - - - Mass Market
300 -65 - - - Mass Market
303 -58 Pull&Bear 7.86 -15.48 % Mass Market
307 +263 - - - Mass Market
310 -101 - - - Mass Market
315 -12 - - - Mass Market
320 +44 - - - Mass Market
322 -163 - - - Mass Market
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.