Company Inditex SA
Country Spain
Email n.a.
Telephone 0800 297 845
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
8.5
367 (+114)

Pull&Bear Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Pull&Bear’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
352 +192 - - - Mass Market
356 +5 - - - Mass Market
361 -106 - - - Mass Market
364 -123 - - - Mass Market
366 -198 - - - Mass Market
367 +114 Pull&Bear 8.50 +30.77 % Mass Market
372 -177 - - - Mass Market
377 +134 - - - Mass Market
379 +45 - - - Mass Market
381 -314 - - - Mass Market
383 +650 - - - Mass Market
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.