Company Prada SPA
Country Italy
Email corporateaffairs@pradagroup.com
Telephone +39 02 550281
Fax +39 02 55028859
Market Segment Premium
Core Business Accessories
Report Premium Accessories Market

About Prada

Official Websites

Prada website
Prada ecommerce

Official Social Media

Brand Description

Establishment

Year
1913
City
Milan
Country
Italy

Founder

Mario Prada

Head Designer

Miuccia Prada
1977 - Present

Profile

The Prada brand was created in 1913 by Mr. Mario Prada and has become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries.
The brand's iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada's famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand's history.

Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands it is capable of re-defining "the norm" and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel "The Devil Wears Prada" was first published in 2003, and then was made into a movie in 2006. Prada brand's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.
At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality.
By combining an attention to detail and quality with cutting-edge styling, it aim to make each of our Prada designs one-of-a-kind.

Business Strategy

Market Positioning

Core Business

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Bags
Denim
Fragrance
Jewelry
Shoes
Swimwear
Underwear & Lingerie
 

Prada SPA profile

Name Prada SPA
Website pradagroup.com
Country Italy
VAT Number IT10115350158
Telephone +39 02 55 02 81
Fax +39 02 55 02 88 59
Date of foundation 1913
Type of Company Private

Headquarters

Via A. Fogazzaro, 28 Milan, MI 20135

Ownership (Top Shareholders)

Prada Holding B.V.
Janus Capital Management LLC
Ivy Investment Management Co
Ivy Asset Strategy C
T. Rowe Price Associates, Inc. :1.34%
Federated Equity Mgmt Co. Of Penn
Federated Kaufmann R
T. Rowe Price Growth Stock
Fidelity Management & Research Co.
Invesco Advisers, Inc. : 0.94%

Prada SPA Brands