Company Prada SPA
Country Italy
Email corporateaffairs@pradagroup.com
Telephone +39 02 550281
Fax +39 02 55028859
Market Segment Premium
Core Business Accessories
Report Premium Accessories Market
Fashionbi Index ®
194.31
4 (+7)

Prada Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Prada’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
4 +7 Prada 194.31 +22.83 % Premium
5 +74 - - - Premium
6 +0 - - - Premium
8 +34 - - - Premium
15 -8 - - - Premium
20 -11 - - - Premium
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.