Phyto
Hair Care / Sun Care
As a pioneering visionary, Patrick Alès, founder of the brand, was able to use the secrets of nature for the beauty of the hair. Groundbreaking Patrick Alès registered the name PHYTOTHERATHRIE* ...
As a pioneering visionary, Patrick Alès, founder of the brand, was able to use the secrets of nature for the beauty of the hair. Groundbreaking Patrick Alès registered the name PHYTOTHERATHRIE* in 1967 and was the first cosmetic brand to use the prefix PHYTO. PHYTO formulas are created from over 500 active ingredients and contain more than 95% natural, botanical ingredients. With a high concentration of active ingredients, PHYTO products use the power of plants for the benefit of your hair. For your hair to be beautiful and healthy, it needs science, but science inspired by nature. As a pioneer in botanical science, PHYTO now knows how to use the very latest research findings to benefit your hair. For over 40 years, PHYTO has been working with the scientific world to fine-tune innovative products with scientifically proven results through clinical testing and patent submissions. PHYTO hair care products draw from the heart of the botanical world to reach the most high-performance active ingredients to preserve the health and reveal the natural beauty of the hair.Brand Details
Founder
Patrick Alès
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women, Kids
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