Company Patagonia, Inc.
Country United States
Email customer_service@patagonia.com
Telephone +1-(805)-643-8616
Fax n.a.
Market Segment Bridge
Core Business Active Wear
Report Bridge Active Wear Market
Fashionbi Index ®
140.06
8 (+14)

Patagonia Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Patagonia’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
1 +11 - - - Bridge
2 -1 - - - Bridge
5 +45 - - - Bridge
7 -4 - - - Bridge
8 +14 Patagonia 140.06 +66.20 % Bridge
12 -6 - - - Bridge
17 +107 - - - Bridge
32 -27 - - - Bridge
36 -18 - - - Bridge
44 +102 - - - Bridge
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Weekly Analysis: 15 May 2017 - 21 May 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.