Company Patagonia, Inc.
Country United States
Email customer_service@patagonia.com
Telephone +1-(805)-643-8616
Fax n.a.
Market Segment Bridge
Core Business Active Wear
Report Bridge Active Wear Market
Fashionbi Index ®
35.59
48 (-35)

Patagonia Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Patagonia’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
23 -19 - - - Bridge
25 +70 - - - Bridge
27 +169 - - - Bridge
33 +23 - - - Bridge
43 +1324 - - - Bridge
48 -35 Patagonia 35.59 -47.27 % Bridge
53 +0 - - - Bridge
55 +1177 - - - Bridge
60 -12 - - - Bridge
63 +257 - - - Bridge
65 -48 - - - Bridge
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.