Company Patagonia, Inc.
Country United States
Email customer_service@patagonia.com
Telephone +1-(805)-643-8616
Fax n.a.
Market Segment Bridge
Core Business Active Wear
Report Bridge Active Wear Market
Fashionbi Index ®
112.61
15 (+6)

Patagonia Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Patagonia’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
1 +0 - - - Bridge
6 -3 - - - Bridge
7 -1 - - - Bridge
10 +6 - - - Bridge
15 +6 Patagonia 112.61 +27.37 % Bridge
18 -6 - - - Bridge
19 +20 - - - Bridge
23 +322 - - - Bridge
26 +30 - - - Bridge
30 +98 - - - Bridge
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Weekly Analysis: 19 June 2017 - 25 June 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.