Company Patagonia, Inc.
Country United States
Email customer_service@patagonia.com
Telephone +1-(805)-643-8616
Fax n.a.
Market Segment Bridge
Core Business Active Wear
Report Bridge Active Wear Market
Fashionbi Index ®
91.67
24 (-1)

Patagonia Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Patagonia’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
3 +14 - - - Bridge
7 -2 - - - Bridge
13 +0 - - - Bridge
14 -10 - - - Bridge
18 -2 - - - Bridge
24 -1 Patagonia 91.67 -7.55 % Bridge
29 +6 - - - Bridge
32 +96 - - - Bridge
34 +240 - - - Bridge
35 +29 - - - Bridge
38 -20 - - - Bridge
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.