Company One 3 Two, Inc.
Country United States
Email info@obeyclothing.com
Telephone +1 714 429 1595
Fax n.a.
Market Segment Bridge
Core Business Apparel

About OBEY Clothing

Official Websites

OBEY Clothing website
OBEY Clothing ecommerce

Official Social Media

Brand Description

Establishment

Year
2001
City
Santa Ana
Country
United States

Founder

Shepard Fairey

Designers

Mike Ternosky
2001 - Present
Erin Wignall
2001 - Present

Profile

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. Stay tuned for the next chapter, as the canvas will undoubtedly continue to change and evolve. All in the name of fun and observation. The medium is the message.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Jewelry
 

One 3 Two, Inc. profile

Name One 3 Two, Inc.
Website obeyclothing.com/
Country United States
VAT Number n.a.
Telephone +1 714 429 1595
Fax n.a.
Date of foundation 2001
Type of Company Private

Headquarters

3500 West Carriage Drive Santa Ana, CA 92704

Ownership (Top Shareholders)

One 3 Two, Inc. doesn't provide the information on its shareholders.

One 3 Two, Inc. Brands