Company New Balance, Inc.
Country United States
Email n.a.
Telephone +1 617 783 4000
Fax +1 617 787 9355
Market Segment Mass Market
Core Business Shoes
Report Mass Market Shoes

About New Balance

Official Websites

New Balance website
New Balance ecommerce

Official Social Media

Brand Description

Establishment

Year
1906
City
Boston
Country
United States

Founder

William J. Riley

Designer

Team of designers

Profile

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.
To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.

Business Strategy

Market Positioning

Core Business

Target

Men
Women
Kids

Product Categories

Apparel
Bags
Shoes
Underwear & Lingerie
 

New Balance, Inc. profile

Name New Balance, Inc.
Website newbalance.com
Country United States
VAT Number n.a.
Telephone +1 617 783 4000
Fax n.a.
Date of foundation 1972
Type of Company Private

Headquarters

20 Guest Street Suite 1000 Boston, MA 02135-2064

Ownership (Top Shareholders)

New Balance, Inc. doesn't provide the information on its shareholders.

New Balance, Inc. Brands