Company New Balance, Inc.
Country United States
Email n.a.
Telephone +1 617 783 4000
Fax +1 617 787 9355
Market Segment Mass Market
Core Business Shoes
Report Mass Market Shoes
Fashionbi Index ®
19.96
180 (+18)

New Balance Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and New Balance’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
146 +1442 - - - Mass Market
150 -32 - - - Mass Market
168 +50 - - - Mass Market
169 +242 - - - Mass Market
179 -17 - - - Mass Market
180 +18 New Balance 19.96 +38.51 % Mass Market
186 +57 - - - Mass Market
189 -101 - - - Mass Market
190 +39 - - - Mass Market
197 -31 - - - Mass Market
201 -57 - - - Mass Market
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Weekly Analysis: 19 June 2017 - 25 June 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.