Company New Balance, Inc.
Country United States
Email n.a.
Telephone +1 617 783 4000
Fax +1 617 787 9355
Market Segment Mass Market
Core Business Shoes
Report Mass Market Shoes
Fashionbi Index ®
15.69
123 (-36)

New Balance Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and New Balance’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
116 +507 - - - Mass Market
117 -37 - - - Mass Market
118 -32 - - - Mass Market
120 -35 - - - Mass Market
122 -13 - - - Mass Market
123 -36 New Balance 15.69 -25.39 % Mass Market
126 +231 - - - Mass Market
137 +176 - - - Mass Market
140 +477 - - - Mass Market
141 +73 - - - Mass Market
144 +87 - - - Mass Market
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.