Natura
Market Segment
Mass Market
Core Business Beauty
Core Business Beauty
Natura Financial Report 2020
Last fiscal year ended on December 31, 2020
| Revenue - Millions of BRL | |
|---|---|
| 2009 | 4.593,17 |
| 2010 | 5.514,32 |
| 2011 | 5.848,78 |
| 2012 | Get Access Now |
| 2020 | Get Access Now |
Income Statement Trend
Revenue
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Natura Cosméticos S.A. (Natura &Co) doesn't provide the Operating Margin figure for Natura.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of BRL | 2020 | 2012 | Δ 2020/2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Revenue |
Net Sales by Country
| in Millions of BRL | 2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | 2009 | Δ 2010/2009 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Brazil | ||||||||
| Other Countries |
Natura Annual Report
Natura Cosméticos S.A. (Natura &Co) Financial Report 2020
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of BRL | 2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of BRL | 2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Natura Cosméticos S.A. (Natura &Co) Annual Report
Official Websites
Natura website
Natura ecommerce
Official Social Media
Brand Description
Establishment
Year
1969
City
Cajamar
Country
Brazil
Founder
Luiz Seabra
Designer
Profile
Natura is the Brazilian leading manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives in many countries across the world. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.
In 1974, Natura adopted direct sales as sales model. In 2012 it had more than 1.2 million "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru, USA, Australia, UK and among others, and since 2006 surpasses Avon's sales in Brazil.
Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.
Business Strategy
Core Business
Beauty
Target
Men
Women
Kids
Product Categories
Baby Care
Fragrance
Hair Care
Make-up
Man Care
Skin Care
Toiletries
Natura Cosméticos S.A. (Natura &Co) profile
Telephone
+55 11 4147 8300
Fax +55 11 4147 8370
Date of foundation 1969
Type of Company Listed
Fax +55 11 4147 8370
Date of foundation 1969
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Natura Cosméticos S.A. (Natura &Co) doesn't provide the information on its shareholders.
Natura Cosméticos S.A. (Natura &Co) Brands
Natura Marketing Research
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