Nara Camicie
Accessories / Apparel
In 1984 an italian entrepreneur, Walter Annaratone, strong of his ten-year family experience in the retail sales and confident of his contribution to the birth of the Benetton Group, cherishes the ...
In 1984 an italian entrepreneur, Walter Annaratone, strong of his ten-year family experience in the retail sales and confident of his contribution to the birth of the Benetton Group, cherishes the idea of creating a franchising brand specialized in selling shirts. A high quality product, reflecting a precious image, would have certainly gained room in the italian and international marketplace. The brand leading position is undisputed in every market. NARA's target is very differentiated, a medium as a price, in the higher and as sartorial quality and innovative design - this also emphasized by of the "Accessori" line, offering knitwear and ties, created to support the main collections by widening the choice of matchings offered.Brand Details
Founder
Walter Annaratone
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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