Company Moncler S.p.A.
Country Italy
Email info@moncler.com
Telephone + 39 02 42204
Fax n.a.
Market Segment Premium
Core Business Active Wear
Report Premium Active Wear Market

About Moncler

Official Websites

Moncler website
Moncler ecommerce

Official Social Media

Brand Description

Establishment

Year
1952
City
Monestier-de-Clermont
Country
France

Founder

René Ramillon

Designer

Team of designers

Profile

In the past and present, Moncler has been and is synonymous with goose down. The brand's timeless style has crossed customs, habits and cultures for over half a century with a single signature garment, the down jacket. Evolving in shape, style and design, the Moncler down jacket has changed over time and yet still remained faithful to its own origin. The Moncler name is the abbreviation of Monastier de Clermont, a mountain village near Grenoble, France, where the brand was born.
In 1952, entrepreneur and manufacturer of mountain gear, Rene Ramillon, author of a dozen patents, started the renowned company producing padded sleeping bags and, camping tents with external covering.
The first down jackets were designed in 1954 to shield workers from the cold, who wore them on top of overalls in the small mountain factory. The first to take note of products and realize their potential is Lionel Terray, a key figure in the history of Moncler. On his return from an expedition the French mountain climber asks Ramillon to produce snowsuits, gloves and sleeping bags that provide high resistance and protection from extreme climates.
Bought by an Italian company in 1992, Moncler designs its garments to tackle these summits, thousands of kilometres away and at far higher altitudes than the places where fashion is created. The result is the quilted jacket that can handle the mountain and live in the city.
It was Moncler that made the first nylon and down quilted jacket, where the down was blown into the jacket in such a way to fill the space perfectly, in line with the cut and tailoring.
In 2003 the brand was bought out by Remo Ruffini, today's Chairman and creative director, who was to introduce the strategy of the global quilted jacket. Working on fit and materials, the universal spirit of Moncler was made increasingly evident, along with its many and varied uses at every moment of day-to-day life.
As a result, Moncler offers new interpretations of the concept of the quilted jacket, which has now become an integral part of the world of luxury, whilst the brand's confines have now expanded to embrace the summer season, too. And it is the very intuition of every-changing combinations of technology and nature, mountain and city, functionality and aesthetics that make Moncler the quilted jacket par excellence. A transversal icon which expresses authentic and individual elegance that is beyond fashion.

Business Strategy

Market Positioning

Core Business

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Shoes
 

Moncler S.p.A. profile

Name Moncler S.p.A.
Website moncler.com
Country Italy
VAT Number IT04642290961
Telephone +39 02 422041
Fax n.a.
Date of foundation 1952
Type of Company Listed

Headquarters

Via Stendhal, 47 20144 - Milano

Ownership (Top Shareholders)

The Moncler Group has adopted a divisional organizational model since 2009, creating the Moncler division as only responsible for the Moncler brand and the Other Brands division responsible for Henry Cotton's, Marina Yachting, Coast Weber Ahaus brands and the 18CRR81 Cerruti licence. In 2012 the Group began a reorganization process, in order to split the two divisions and to make them autonomous. The reorganization was carried out during 2013 carving out the branches of the company related to the Other Brands division in favor of Industries Sportswear Company SpA, now know as ISC SpA, incorporated in April 2013 in order to transfer all assets and equity attributable to the Other Brands Division. Furthermore, ISC SpA has been sold by Moncler SpA to the private equity Emerisque in November 2013.
That's why we cannot attribute ISC SpA's brand portfolio to Moncler SpA.

Moncler S.p.A. Brands