Company Grendene SA
Country Brazil
Email information@ilhabelainc.com
Telephone n.a.
Fax n.a.
Market Segment Bridge
Core Business Shoes
Report Bridge Shoes Market

About Melissa

Official Websites

Melissa website
Melissa ecommerce

Official Social Media

Brand Description

Establishment

Year
1979
City
Rio
Country
Brazil

Founder

Alexandre Bartelle
Pedro Grendene Bartelle

Designers

Alexandre Bartelle
1979 - Present
Pedro Grendene Bartelle
1979 - Present

Profile

Grendene's first industrial unit was born in Farroupilha, in Rio Grande do Sul, Brazil, in 1971. What was a small countryside factory of plastic wine bottle covers, gradually turned out to be the headquarters of the largest footwear manufacturers of the Country, thanks to the bold vision and the determination of the founders: Alexandre and Pedro Grendene Bartelle. To invest in the industrial park is not just a need, it is the pattern that Grendene found to be so many companies in a single one. With up-to-date technology, factories of first-world infrastructure following international standards of production, Grendene has full power to act in the adult, teen, child and baby shoes market. Melissa was created in 1979 and has never stopped recreating itself. Melissa's releases enchant Brazilian fashionite, American teenagers and consumers across five continents. Using full plastic, fashion icons and behavioral references, Melissa has created a vanguard concept in the footwear market. Amusing, fashionable and original, Melissa is always the same, yet always different. And Melissa is always a case of sales success.

Business Strategy

Market Positioning

Core Business

Target

Women
Kids

Product Categories

Shoes
 

Grendene SA profile

Name Grendene SA
Website grendene.com.br
Country Brazil
VAT Number n.a.
Telephone +55 54 2109-9011
Fax +55 54 2109-9991
Date of foundation n.a.
Type of Company Listed

Headquarters

Avenida Pedro Grendene, 131 - Bairro Volta Grande CEP 95180-000 - Farroupilha – RS

Ownership (Top Shareholders)

Grendene SA doesn't provide the information on its shareholders.

Grendene SA Brands