Company Grendene SA
Country Brazil
Email information@ilhabelainc.com
Telephone n.a.
Fax n.a.
Market Segment Bridge
Core Business Shoes
Report Bridge Shoes Market
Fashionbi Index ®
110.4
12 (-6)

Melissa Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Melissa’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
1 +11 - - - Bridge
2 -1 - - - Bridge
5 +45 - - - Bridge
7 -4 - - - Bridge
8 +14 - - - Bridge
12 -6 Melissa 110.40 -26.99 % Bridge
17 +107 - - - Bridge
32 -27 - - - Bridge
36 -18 - - - Bridge
44 +102 - - - Bridge
49 +145 - - - Bridge
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Weekly Analysis: 15 May 2017 - 21 May 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.