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As a former swimwear catwalk model who lived and worked in Italy for many years, Melissa has a finely tuned sense of what women want from their swimwear: beautifully designed pieces cut from superi...
As a former swimwear catwalk model who lived and worked in Italy for many years, Melissa has a finely tuned sense of what women want from their swimwear: beautifully designed pieces cut from superior textiles to make them look and feel their best. On returning to London in the late Nineties she saw that designer swimwear was conspicuous by its absence in the market. And so the Melissa Odabash swimwear collection was born, a collection which swiftly came to epitomise the glamour and sophistication of luxury holiday living, and which British Vogue was quick to name as ‘The Ferraris of the bikini world'.Brand Details
Founder
Melissa Odabash
Designer
Melissa Odabash
from
1999to
presentBrand Strategy
Market segment
Premium
Core business
Swimwear
Targets
Women, Kids
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