Company Punto Fa SL
Country Spain
Email customer.service@mango.com
Telephone +34 938 602 222
Fax +34 938 602 207
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
14.23
240 (+63)

Mango Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Mango’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
219 -131 - - - Mass Market
222 -3 - - - Mass Market
223 +14 - - - Mass Market
225 +69 - - - Mass Market
239 +75 - - - Mass Market
240 +63 Mango 14.23 +35.27 % Mass Market
244 +158 - - - Mass Market
245 +158 - - - Mass Market
246 +158 - - - Mass Market
247 +158 - - - Mass Market
248 +158 - - - Mass Market
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.