Company Punto Fa SL
Country Spain
Email customer.service@mango.com
Telephone +34 938 602 222
Fax +34 938 602 207
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
6.52
359 (-125)

Mango Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Mango’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
337 -21 - - - Mass Market
349 -197 - - - Mass Market
352 -4 - - - Mass Market
354 +191 - - - Mass Market
355 +13 - - - Mass Market
359 -125 Mango 6.52 -32.22 % Mass Market
362 +105 - - - Mass Market
370 -9 - - - Mass Market
371 -347 - - - Mass Market
372 +13 - - - Mass Market
375 -93 - - - Mass Market
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.