Company n.a.
Country Lebanon
Email info@maisonrabihkayrouz.com
Telephone +961 1 566 079
Market Segment Premium
Core Business Apparel

Maison Rabih Kayrouz Financial Report 2018

 

Official Websites

Maison Rabih Kayrouz website
Maison Rabih Kayrouz ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
2008
City
Paris
Country
France

Founder

Rabih Kayrouz

Head Designer

Rabih Kayrouz
2008 - current

Profile

Maison Rabih Kayrouz occupies a special place between haute couture and ready-to-wear; a place where the technical discipline of haute couture, is adapted to our modern day world.
By combining the precision of modern techniques with the craftsmanship of Haute Couture, Rabih Kayrouz offers women garments that are produced with great attention to detail, well-studied cuts and perfect finishing made from fabrics of the highest quality.
The result is a garment that is made with the best of care: perfect finishing & detailed cuts; a ready-to-wear line that is of rare quality, combining modernity, practicality & dream-like features. In short, it is an exceptional garment that is still wearable on a day-to-day basis.
In other words, Rabih Kayrouz’s efforts consist of using the Haute Couture luxury codes and integrating them in a modern Ready-to-Wear garment.
To Maison Rabih Kayrouz, it is about bringing the emotion of haute couture into the ready-to-wear lines.

All the Maison Rabih Kayrouz garments are cut and produced entirely in France, and at “Metiers D’arts” ateliers where strict luxury codes and Haute Couture methods apply. In these ateliers, highly qualified craftsmen produce collections of the biggest French couture houses.
This luxurious ready-to-wear is produced in small series, made from the richest and most complex fabrics and materials.

Maison Rabih Kayrouz appeals to the active and intellectual woman. A modern city girl, that is open to the world. She is a woman that has a vibrant look towards life.
The woman that identifies herself with the style and aesthetic of the House of Rabih Kayrouz has a certain maturity. Although she has a strong personality, she is also sensitive and a bit of an artist herself.
She is a woman who likes to stand out and be unique, while being modest and understated. For her, luxury is confidential and rare; it is a very personal experience.
The Maison Rabih Kayrouz woman is more sensual than sexual; she uses her sartorial tastes to express her identity and her values.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Women

Product Categories

Apparel
 

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