Company LVMH Moët Hennessy - Louis Vuitton
Country Italy
Email customer.care@loropiana.it
Telephone +39 0163 20 11 11
Fax +39 0163 43 00 99
Market Segment Luxury
Core Business Apparel

About Loro Piana

Official Websites

Loro Piana website

Official Social Media

Brand Description

Establishment

Year
1924
City
Trivero
Country
Italy

Founder

Pietro Loro Piana

Designer

Team of designers

Profile

Loro Piana is an Italian clothing company specialising in high-end, luxury cashmere and wool products. Originally from Trivero (a textile district in north Italy), the Loro Piana family started as merchants of wool fabrics at the beginning of the nineteenth century. In the second half of the century the family moved its activity to Valsesia and founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century.
Loro Piana was established in 1924 by Pietro Loro Piana. In the post-war period his nephew Franco took over the company and moved it into the international high fashion markets.
In 1985 the company began sponsoring Italian and international horsemen and partnered with the Italian Equestrian Sports Federation (FISE). Loro Piana sponsored the Around the Island Race 2006 in Hong Kong.
Since 2000 Loro Piana has awarded a prize for the world's finest bale of wool which produces just enough fabric for 50 suits. The cup is awarded to an Australian or New Zealand woolgrower who produces the year's finest bale. In 2008 Loro Piana paid a record 48,000 cents per kilo for a bale 12.5 micron Merino wool produced by Peter and Greg Munsie and Phil and Judy Fittler of Uralla, New South Wales.

Business Strategy

Market Positioning

Luxury

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Bags
Shoes
Swimwear
 

LVMH Moët Hennessy - Louis Vuitton profile

Name LVMH Moët Hennessy - Louis Vuitton
Website lvmh.com
Country France
VAT Number FR775670417
Telephone +33 1 44 13 22 22
Fax +33 1 44 13 22 23
Date of foundation 1987
Type of Company Listed

Headquarters

22, avenue Montaigne Paris, 75008

Ownership (Top Shareholders)

Groupe Arnault Sas : 46.5%
Foreign institutional investors : 27.2%
French institutional investors : 15.9%
Individuals : 4.9%
Treasury stock : 1.9%
Bulgari Family: 3.6%