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It started in 1940 when Giovanni Losani decided to establish a knitwear manufacturing business. With a keen sense of beauty, he leased a number of frescoed reception rooms in Palazzo Penna, an old ...
It started in 1940 when Giovanni Losani decided to establish a knitwear manufacturing business. With a keen sense of beauty, he leased a number of frescoed reception rooms in Palazzo Penna, an old and renowned building in the city centre of Perugia, today the regional museum of Modern Art, and opened the first LOSANI knitwear factory.25 years later, the company moved to new headquarters near the "Acropolis" in order to accommodate the rapidly growing volume of business. This coincided with the beginning of the career of Lamberto, Giovanni's son who with his ability to identify and interpret ever changing trends in fashion created high quality cashmere collections that reflected both the innovativeness and the life style of that period. Lamberto combined his love of the family business with a passion for art, later becoming a respected operatic baritone. As a singer he remains convinced that the harmony and beauty of music have often helped him to achieve creativeness in his efforts to compete in the fashion world. Today, with a keen eye on the latest trends in fashion and ably assisted by his daughter Paola, he oversees closely the creation of each new collection as if he were interpreting a new operatic aria. Each new article, from the careful choice of fabrics, the styling and the colours as well as the accessories, must convey a sense of harmony and beauty. The Losani family has always viewed their employees as a "human capital" which is vital to the success of the quality objectives of the company. The staff is made up almost entirely of young women who relish working in a friendly and family-like environment typical of the region of Umbria, known also as the "green heart of Italy".Brand Details
Founder
Giovanni Losani
Designer
Lamberto Losani
to
currentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Women
Last fiscal year ended on March 31, 2013
in Thousands of EUR
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