Company La Perla Manufacturing Srl
Country Italy
Email customercare@laperla.com
Telephone +39 051 6019520
Fax +39 051 6019512
Market Segment Luxury
Core Business Underwear & Lingerie
Report Luxury Underwear & Lingerie Market

About La Perla

Official Websites

La Perla website
La Perla ecommerce

Official Social Media

Brand Description

Establishment

Year
1954
City
Bologna
Country
Italy

Founder

Ada Masotti

Head Designer

Giovanni Bianchi
2010 - Present

Profile

As Italy’s sexiest brand, the company is a leading creator of luxurious and fashionable lingerie, nightwear, swimwear, and loungewear for women and men since 1954. In 1954, Ada Masotti, an artisan skilled in the tradition of hand crafted Bolognese corsetry opens a lingerie boutique in Bologna. The name “La Perla” was inspired by the jeweler’s case lined with red velvet in which the first creations were transported. Operating from a city famous for its highly developed textile industry, Masotti simply used top quality fabrics to create exclusive and select underwear focusing initially on corsetry. She intimately appreciated and demonstrated an uncanny anticipation of women’s desires and body shape, designing a collection of lingerie that flawlessly complemented Christian Dior’s “New Look”, a major fashion trend of the time.

Business Strategy

Market Positioning

Core Business

Target

Men
Women

Product Categories

Accessories
Fragrance
Swimwear
Underwear & Lingerie
 

La Perla Manufacturing Srl profile

Name La Perla Manufacturing Srl
Website laperla.com/
Country Italy
VAT Number IT08281450968
Telephone +39 051 537411
Fax +39 051 537513
Date of foundation 2013
Type of Company Private

Headquarters

Via Enrico Mattei 10 40138 - Bologna

Ownership (Top Shareholders)

La Perla Manufacturing Srl doesn't provide the information on its shareholders.

La Perla Manufacturing Srl Brands