Company PVH Corporation
Country Germany
Email n.a.
Telephone +33 0844 369 0118
Fax n.a.
Market Segment Bridge
Core Business Apparel
Report Bridge Apparel Market
Fashionbi Index ®
64.24
38 (-20)

Karl Lagerfeld Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Karl Lagerfeld’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
24 -1 - - - Bridge
29 +6 - - - Bridge
32 +96 - - - Bridge
34 +240 - - - Bridge
35 +29 - - - Bridge
38 -20 Karl Lagerfeld 64.24 -45.14 % Bridge
52 -3 - - - Bridge
58 +63 - - - Bridge
61 -7 - - - Bridge
65 -21 - - - Bridge
66 +6 - - - Bridge
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.