Company PVH Corporation
Country Germany
Email n.a.
Telephone +33 0844 369 0118
Fax n.a.
Market Segment Bridge
Core Business Apparel
Report Bridge Apparel Market
Fashionbi Index ®
21.95
137 (-44)

Karl Lagerfeld Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Karl Lagerfeld’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
128 +40 - - - Bridge
131 -82 - - - Bridge
132 +69 - - - Bridge
133 +69 - - - Bridge
135 -71 - - - Bridge
137 -44 Karl Lagerfeld 21.95 -19.98 % Bridge
139 -26 - - - Bridge
141 +120 - - - Bridge
149 -14 - - - Bridge
152 +102 - - - Bridge
157 +53 - - - Bridge
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Weekly Analysis: 15 May 2017 - 21 May 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.