Company PVH Corporation
Country Germany
Email n.a.
Telephone +33 0844 369 0118
Fax n.a.
Market Segment Bridge
Core Business Apparel
Report Bridge Apparel Market
Fashionbi Index ®
122.15
13 (-7)

Karl Lagerfeld Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Karl Lagerfeld’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
1 +0 - - - Bridge
5 -1 - - - Bridge
6 +4 - - - Bridge
11 -2 - - - Bridge
13 -7 Karl Lagerfeld 122.15 -13.80 % Bridge
14 +1 - - - Bridge
16 +15 - - - Bridge
19 +20 - - - Bridge
27 +50 - - - Bridge
31 +4 - - - Bridge
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Weekly Analysis: 20 March 2017 - 26 March 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.