The Jimmy Choo philosophy is to create exclusive shoes and accessories that are both luxurious and practical for all occasions whilst creating a look instantaneously recognised as "Jimmy Choo". The understated distinctiveness of the brand, and its integrity, is controlled with the limited distribution of the products to a few select retailers. The brand has developed the unparalleled capacity to present innovative and fresh collections while simultaneously maintaining the classic elegance, beauty and sexiness with which the Jimmy Choo name is synonymous.
The creative team roams the far corners of the world searching for inspirational artifacts whether it be the beading on an ancient Indian wedding dress or a piece of intrinsically embroidered Belgium lace.
The original philosophy of the company has proven to be successful as it continues to be the accessory product of choice for cutting edge fashionistas, ladies about town and stylish celebrities alike.