Impericon
Accessories / Apparel / Bags
At first Impericon was named Imperial Clothing, but because of a clash with a brand company in Italy they were forced to change their name. They either had to change their name or quit the whole co...
At first Impericon was named Imperial Clothing, but because of a clash with a brand company in Italy they were forced to change their name. They either had to change their name or quit the whole company. So they went for the first option and then let the choice to the people, weather they were going to name themselves: Imperation (Imperial Generation) or Impericon (Imperial Conspiracy). By choosing ‘Impericon’ they avoided this collision and were still able to do what did before and what they are standing for.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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