Database

BOSS

Metzingen,

Germany

1924

Accessories / Active Wear / Apparel / Bags / Denim / Fragrance / Shoes / Underwear & Lingerie

With its BOSS brand, the Company is reaching out to status-oriented, rationally-minded customers who wish to dress in a classic yet modern and high-quality style. The BOSS customer has exacting sta...

Brand Details

Founder

Hugo Boss

Designer

Jason Wu

from

2013

to

February 2018

Brand Strategy

Market segment

Premium

Core business

Apparel

Targets

Men, Women, Kids

BOSS Flash News

  • Hugo Boss has a new strategic partnership with Swiss yarn...

    Hugo Boss has a new strategic partnership with Swiss yarn maker HeiQ

    16/02/2022

  • New Hugo Boss campaign and rebranding

    New Hugo Boss campaign and rebranding featured TikTok star Khaby.

    11/02/2022

  • Hugo Boss to close down Italian factory

    Hugo Boss to close down Italian factory, leading to trade unions strike

    10/02/2022

  • Hugo Boss gets loans to achieve sustainability targets

    Hugo Boss gets loans to achieve sustainability targets

    26/11/2021

  • A new acquisition for House of Fraser

    British company House of Fraser is planning to acquire Hugo Boss.

    23/05/2021

  • Hugo Boss appoints new Womenswear Business Director

    Hugo Boss appoints Kristina Szasz as new Womenswear Business Director

    03/05/2021

  • Ex-Tommy Hilfiger exec to join Hugo Boss

    Daniel Grieder has been appointed as the new CEO for Hugo Boss. He was previously the CEO of Tommy Hilfiger.

    16/06/2020

  • Hugo Boss 3rd quarter sales up

    Hugo Boss sees improvement in sales during its third quarter.

    27/05/2020

BOSS Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2022

Revenue per year

in Millions of EUR

2022
2021
2020
2019
2018
2017 2.336
2016 2.313
2015 2.522
2014 2.328
2013 2.205

Revenue & Income Statement Trend

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Revenue

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Operating margin

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Revenue and Income Statement Highlights

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Deep Dive

Hugo Boss Group financial report 2022

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BOSS Insights

Trends

Fashion and Luxury Brands on Sport Sponsorships

Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship marketing.

Sectors & Markets

Licensing in the Fashion Industry

Key Companies Behind Branded Beauty Products and the Accessories

Explore All Insights

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