The idea behind the Hot Topic concept essentially began in the 1960s with bootleggers selling tee shirts at concert venues. Over the years, artists began to realize the commercial potential of licensing their likenesses and logos to tee shirt manufacturers and others who produced assorted merchandise. As a result of today’s media reach, both emerging and well-known artists and the fashions they inspire are much more visible.
At Hot Topic, our business strategy is built on the foundation of music and pop culture and its relevance to our target teen customer. Our stores sell a selection of music/pop culture-licensed and music/pop culture-influenced apparel, accessories, music and gift items for young men and women. Walk into a Hot Topic store and you'll immediately feel the energy. The merchandise assortment, store environment and staff all demonstrate a passion for music and pop culture.
Important elements of our strategy include focusing on music, the differentiating cornerstone of our brand, as well as unique music & pop culture-oriented merchandise. In addition, we believe that a high level of customer service, employee product knowledge and a commitment to music and fashion create credibility with our customers and differentiate Hot Topic from other teen-focused retailers.