Company Hot Topic, Inc.
Country United States
Email n.a.
Telephone +1 626-839-4681
Fax +1 626-869-6374
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
38.81
37 (-13)

Hot Topic Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Hot Topic’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
15 +326 - - - Mass Market
16 +414 - - - Mass Market
20 +6 - - - Mass Market
29 +62 - - - Mass Market
36 -11 - - - Mass Market
37 -13 Hot Topic 38.81 -75.76 % Mass Market
39 -30 - - - Mass Market
42 -28 - - - Mass Market
47 +7 - - - Mass Market
51 +6 - - - Mass Market
54 +259 - - - Mass Market
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Weekly Analysis: 04 September 2017 - 10 September 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.