We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.
The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Hot Topic’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.
|Rank||Brand||Index Score||Δ% prev. week||Market|
|36||-28||Hot Topic||68.92||-61.01 %||Mass Market|