Herve Leger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Herve Leger by Max Azria look is designed with the iconic "bandage dress" in mind, seamlessly sculpting the female silhouette with signature banding construction. Paying tribute to a modern femininity while maintaining the house's heritage, Herve Leger by Max Azria makes an unforgettable statement.
Originally founded in 1985, Herve Leger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Azria relaunched the Herve Leger label with his own designs, which were quickly embraced by today's most renowned style-setters, including Kate Hudson, Diane Kruger, Beyonce Knowles, Rachel Bilson and Victoria Beckham.
Continuing to expand its global retail and wholesale network without sacrificing the integrity and exclusivity of the collection, Herve Leger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, New York, Beverly Hills, San Francisco, West Palm Beach, Las Vegas, Aventura, Somerset Collection, Dallas, Singapore and on Sunset Boulevard and Melrose Avenue in West Hollywood. A second boutique is scheduled to open in Singapore in March 2010 at the Marina Bay Sands Resort
In August 2017 Marquee Brands LLC announced that it has acquired the entire portfolio of brands from BCBG Max Azria Global Holdings, LLC including the BCBGMAXAZRIA, BCBGeneration and Herve Leger brands.