Company Fast Retailing Co., Ltd.
Country Austria
Email press@helmutlang.com
Telephone +1 888 850 5402
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market

About Helmut Lang

Official Websites

Helmut Lang website
Helmut Lang ecommerce

Official Social Media

Brand Description

Establishment

Year
1986
City
Vienna
Country
Austria

Founder

Helmut Lang

Designers

Michael Colovos
2006 - Present
Nicole Colovos
2006 - Present

Profile

Relaunched in 2007 after changing hands from Prada to Link Theory Holdings, and without its legendary namesake at the creative helm, Helmut Lang now exists as a more affordable label than the luxury brand of yore. Helmut Lang defined luxe minimalism in the nineties (along with Jil Sander, Prada, and Calvin Klein). Lang focused on sharply cut suits and trousers, with references to the kinkier side of fashion via bondage pants or leather harnesses worn over T-shirts. His suits, and later his phenomenally popular jeans, became a uniform for power brokers in creative industries like film, art, advertising, and fashion. The new creative directors of the brand, CFDA runners-up Nicole and Michael Colovos, emphasized denim in their previous line, Habitual, and were tapped to run the Helmut Lang brand because of their combination of “street edge” and femininity.

Business Strategy

Market Positioning

Core Business

Target

Women

Product Categories

Accessories
Apparel
Bags
Denim
Fragrance
Shoes
 

Fast Retailing Co., Ltd. profile

Name Fast Retailing Co., Ltd.
Website fastretailing.com
Country Japan
VAT Number n.a.
Telephone +81 3 6272 0050
Fax n.a.
Date of foundation 1963
Type of Company Listed

Headquarters

717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894

Ownership (Top Shareholders)

Fast Retailing Co., Ltd. doesn't provide the information on its shareholders.

Fast Retailing Co., Ltd. Brands