H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different tastes and requirements.H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion.
The collections are extensive and new items come into the stores every day.H&M is driven by strong values such as simplicity, continuous improvement, team spirit, cost-consciousness and entrepreneurship.
H&M's own designers interpret fashion trends and create fashions that are accessible to all. The stores are revitalised daily with new items.
Quality is a central issue, from the idea stage all the way to the end customer. The quality work includes extensive testing, as well as ensuring that the goods are produced with the least possible environmental impact and under good working conditions.
H&M does not own any production factories. Production of goods is outsourced to independent suppliers, primarily in Asia and Europe, through H&M's local production offices. Nor does H&M own any of its stores.
Instead H&M rents store space from international and local landlords.
Growth target: H&M's growth target is to increase the number of stores by 10 - 15 percent per year, while increasing sales in comparable units. The growth, which will be financed entirely with the company's own funds, will proceed with an emphasis on quality and continued high profitability.