Company H & M Hennes & Mauritz AB
Country Sweden
Email info@hm.com
Telephone +46 (0) 8 796 55 00
Fax +46 (0) 8 20 80 94
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel

About H&M

Official Websites

H&M website
H&M ecommerce

Official Social Media

Brand Description

Establishment

Year
1947
City
Västerås
Country
Sweden

Founder

Erling Persson

Head Designer

Ann-Sofie Johansson
2008 - Present

Profile

H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different tastes and requirements.H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion.
The collections are extensive and new items come into the stores every day.H&M is driven by strong values such as simplicity, continuous improvement, team spirit, cost-consciousness and entrepreneurship.
H&M's own designers interpret fashion trends and create fashions that are accessible to all. The stores are revitalised daily with new items.
Quality is a central issue, from the idea stage all the way to the end customer. The quality work includes extensive testing, as well as ensuring that the goods are produced with the least possible environmental impact and under good working conditions.
H&M does not own any production factories. Production of goods is outsourced to independent suppliers, primarily in Asia and Europe, through H&M's local production offices. Nor does H&M own any of its stores.
Instead H&M rents store space from international and local landlords.
Growth target: H&M's growth target is to increase the number of stores by 10 - 15 percent per year, while increasing sales in comparable units. The growth, which will be financed entirely with the company's own funds, will proceed with an emphasis on quality and continued high profitability.

Business Strategy

Market Positioning

Core Business

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Bags
Denim
Shoes
Underwear & Lingerie
 

H & M Hennes & Mauritz AB profile

Name H & M Hennes & Mauritz AB
Website about.hm.com
Country Sweden
VAT Number SE556042722001
Telephone +46 8 796 55 00
Fax n.a.
Date of foundation 1947
Type of Company Listed

Headquarters

Master Samuelsgatan 46 106 38 Stockholm Sweden

Ownership (Top Shareholders)

Stefan Persson and family: 37.69%
Lottie Tham and family: 5.32%
Alecta Pensionsförsäkring : 3.65%
Swedbank Robur fonder : 2.55%
JP Morgan Chase Bank : 2.34%