Company YGM Trading, Ltd.
Country France
Email n.a.
Telephone +33 1 53 23 01 82
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market

About Guy Laroche

Official Websites

Guy Laroche website
Guy Laroche ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1957
City
Paris
Country
France

Founder

Guy Laroche

Head Designer

Marcel Marongiu
2007 - current

Profile

Guy Laroche was a French fashion designer and founder of the eponymous company.
Guy Laroche was born in La Rochelle, near Bordeaux, France in 1923. He went to Paris at an early age and worked with a milliner.
After World War II, he spent 2 years in New York as a milliner on 7th Avenue. On his return to Paris, in 1949, he joined JEAN DESSES where he worked for 8 years.
In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. He was known for his skilful cutting and tailoring. His early work was influenced by Balenciaga, but he later gave that formality a lively freshness, cultivating popularity with younger women. His clothes also featured plunging neck and back lines. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers—he designed haute-couture but practical clothing for women.
He is particular remembered for his empire-line dresses with material gently gathered into raised waistbands, as well as his tailored pantsuits.

Business Strategy

Market Positioning

Core Business

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Shoes
 

YGM Trading, Ltd. profile

Name YGM Trading, Ltd.
Website ygmtrading.com
Country Hong Kong
VAT Number n.a.
Telephone +608 852 2351 1111
Fax +608 852 2351 5211
Date of foundation 1949
Type of Company Listed

Headquarters

22 Tai Yau Street, San Po Kong Kowloon, Hong Kong

Ownership (Top Shareholders)

YGM Trading, Ltd. doesn't provide the information on its shareholders.

YGM Trading, Ltd. Brands