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1999 – Matteo Cambi e Gian Maria Montacchini launch, from their hometown in Parma, a small production of t-shirts and jerseys. It’s an overnight success, partly thanks to the irreverent prints and ...
1999 – Matteo Cambi e Gian Maria Montacchini launch, from their hometown in Parma, a small production of t-shirts and jerseys. It’s an overnight success, partly thanks to the irreverent prints and the tongue-in cheek style, and partly thanks to the ironic name. GURU is born. GURU men’s t-shirts start carrying a symbol which is simple, and yet rather at odds with its destination at the same time: a childishly drawn daisy, which will become synonym with the brand. Today, GURU’s junior line, GURU GANG, is licences out to Marbel, an Italian company specialising in junior apparel, and already producing for trend-setting fashion labels.Brand Details
Founder
Gian Maria Montacchini
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on March 31, 2011
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