Fjällräven

Company Fenix Outdoor AB
Country Sweden
Email customerservice@fjallraven.se
Telephone +46 (0) 8 200342

Market Segment Bridge
Core Business Active Wear

Fjällräven Financial Report 2018

Fenix Outdoor AB Financial Report

Financial Data for this company are not publicly available

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Official Websites

Fjällräven website

fjallraven.com/

Fjällräven ecommerce

fjallraven.com/

Official Social Media

Brand Description

Establishment

Year

1978

City

Örnsköldsvik

Country

Sweden

Founder

Åke Nordin

Designer

Team of designers

Profile

Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.

As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

Fjällräven’s products are currently sold in around 20 countries. Over time, a few have become more or less classics – the Greenland Jacket, Vidda Trousers, Kånken Backpack and Expedition Down Jacket. We work continuously on developing materials, solutions and designs for new favourites – clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.

Business Strategy

Market Positioning

Bridge

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Core Business

Active Wear

Target

Men

Women

Product Categories

Accessories

Active Wear

Apparel

Fenix Outdoor AB profile

Name Fenix Outdoor AB
Website fenixoutdoor.se/
Country Sweden
VAT Number n.a.

Telephone +46 (0) 660 266200
Fax +46 (0) 660 266221
Date of foundation 1967
Type of Company Listed

Headquarters

PO Box 209 Ornskoldsvik, 89435

Ownership (Top Shareholders)

Fenix Outdoor AB doesn't provide the information on its shareholders.

Fenix Outdoor AB Brands

Fjällräven

Fjällräven Marketing Research

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