Fjällräven

Company Fenix Outdoor AB
Country Sweden
Email customerservice@fjallraven.se
Telephone +46 (0) 8 200342

Market Segment Bridge
Core Business Active Wear

Fjällräven Financial Report

Fenix Outdoor AB Financial Report

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Total Revenue
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of EUR	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Fenix Outdoor AB Annual Report

Official Websites

Fjällräven website

fjallraven.com/

Fjällräven ecommerce

fjallraven.com/

Official Social Media

Brand Description

Establishment

Year

1978

City

Örnsköldsvik

Country

Sweden

Founder

Åke Nordin

Designer

Team of designers

Profile

Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.

As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

Fjällräven’s products are currently sold in around 20 countries. Over time, a few have become more or less classics – the Greenland Jacket, Vidda Trousers, Kånken Backpack and Expedition Down Jacket. We work continuously on developing materials, solutions and designs for new favourites – clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.