Company The Estee Lauder Companies Inc.
Country United States
Email mediarequests@estee.com
Telephone +1 212 572 4200
Fax +1 212 893 7782
Market Segment Prestige
Core Business Beauty
Report Prestige Beauty Market
Fashionbi Index ®
29.31
109 (-7)

Estée Lauder Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Estée Lauder’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
36 +288 - - - Prestige
109 -7 Estée Lauder 29.31 -0.95 % Prestige
141 -21 - - - Prestige
149 -18 - - - Prestige
173 -1 - - - Prestige
193 +91 - - - Prestige
236 +6 - - - Prestige
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.