Company The Estee Lauder Companies Inc.
Country United States
Email mediarequests@estee.com
Telephone +1 212 572 4200
Fax +1 212 893 7782
Market Segment Prestige
Core Business Beauty
Report Prestige Beauty Market
Fashionbi Index ®
9.51
249 (+41)

Estée Lauder Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Estée Lauder’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
188 +297 - - - Prestige
196 -46 - - - Prestige
212 +228 - - - Prestige
238 -48 - - - Prestige
242 -3 - - - Prestige
249 +41 Estée Lauder 9.51 +20.99 % Prestige
264 +86 - - - Prestige
284 +1923 - - - Prestige
305 +29 - - - Prestige
335 -43 - - - Prestige
405 -36 - - - Prestige
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.