Company ESCADA SE
Country Germany
Email info@de.escada.com
Telephone +49 89 99440
Market Segment Premium
Core Business Apparel

Escada Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

ESCADA SE doesn't provide the Operating Margin figure for Escada.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Net Sales        
 

ESCADA SE Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Total Revenue        
Operating Income        
Net Income        

Balance Sheet Highlights

in Thousands of EUR20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Total Assets        
Equity        

Official Websites

Escada website
Escada ecommerce

Official Social Media

Brand Description

Establishment

Year
1978
City
n.a.
Country
Germany

Founder

Margaretha Ley
Wolfgang Ley

Designers

Margherita Ley
1978 - August 2017
Niall Sloan
August 2017 - Present

Profile

In 1978, Margaretha and Wolfgang Ley presented their first collection under the name “ESCADA – Sporty Elegance.” This event laid the foundation for a new business idea that was as simple as it was successful: the “democratization” of elite haute couture. ESCADA offered: top quality in fabrics, fit and workmanship at affordable prices; sophisticated, imaginative design and extremely comfortable wear; a coordinate system with individual components that were perfectly color-coordinated to allow mixing & matching through several seasons.

Margaretha Ley, a former Swedish model, had a solid education in tailoring and ample
experience with demanding customers. But she also had an exquisite feel for colors, a
devotion to detail, and a sure sense for what many women desired – a feminine elegance that doesn’t shy away from bright contrasts and striking elements. Bold color combinations, opulent embroideries, combinations of patterns, and leopard prints endowed ESCADA’s early creations with a touch of irrepressible joie de vivre. This fashion style was exactly in tune with the extroverted spirit of the 1980s.

ESCADA first created spectacular knitwear designs that featured exquisite inlays and appliqués on pullovers and jackets. These earned Margaretha Ley the renowned international Mohair Council for Excellence in Design award, and were soon followed by cleverly elaborate leather prints that became all the rage with both merchants and customers. The collections kept getting larger, and the designer team grew with them. Twelve different fashion themes per season, each based on a wide range of different fabrics, were designed to ensure a diversity of styles for individual markets.

By this point, the most sought-after Italian and French textiles manufacturers and silk printing companies were working for ESCADA. And weaving and spinning mills as well as Europe’s most innovative printers were developing proprietary threads, fabrics and ESCADA colors for the company. With her very feminine, breathtakingly glamorous cocktail and evening fashions, ESCADA created the distinctive look that has shaped the brand image.

The ESCADA collection soon included not only a very exclusive couture line but also an extensive range of accessories such as shoes, bags, small leather accessories and costume jewelry. The most beautiful supermodels, such as Claudia Schiffer, Linda Evangelista, Cindy Crawford, Christy Turlington, Naomi Campbell, Karen Mulder, Paulina Porizkova, Nadja Auer-mann and Rachel Zimmermann, presented the world of ESCADA in elaborately designed catalogs and ad campaigns, and film stars and other celebrities were frequently seen wearing ESCADA.
After Margaretha Ley’s death in 1992, Brian Rennie was appointed as creative director in 1994. Rennie managed the rejuvenation of the brand and its adaptation to the more low-key look of the 1990s, also by launching the ESCADA SPORT line. The brand regained its power with a colorful and sensual “New Elegance” feel as a playful expression of joie de vivre. In 1998, Hollywood Star Kim Basinger accepted her Oscar in a pistachio-colored satin gown by ESCADA Couture, reconfirming the brand’s international high-class image.
Today ESCADA has interpreted its brand values in a new, updated way: cool glamour, sensual femininity and modern elegance are the hallmarks of the ESCADA brand line. ESCADA stands for fashion dressing women appropriately for every occasion. The brand offers a lifestyle concept filled with everything from must-have everyday items for business and leisure to red carpet occasions. The ESCADA woman is naturally drawn to the limelight and loves a feminine and glamouros yet fresh, modern style.
The ESCADA SPORT line today represents understated chic, metropolitan allure, and cool femininity. The brand line creates casual fashion for sexy, dynamic women with a youthful spirit who love an easy, uncomplicated chic. The collection offers items that can be mixed and matched and worn from day to night.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Women

Product Categories

Accessories
Active Wear
Apparel
Bags
Fragrance
Jewelry
Shoes
 

ESCADA SE profile

Name ESCADA SE
Website escada.com/en/company/company-profile/escada-the-group/
Country Germany
VAT Number DE270955472
Telephone +49 (0) 89 99 44-0
Fax +49 (0) 89 9944-1111
Date of foundation 1976
Type of Company Private

Headquarters

Einsteinring 14-18 D-85609 Aschheim/München Germany

Ownership (Top Shareholders)

ESCADA SE doesn't provide the information on its shareholders.

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