Company Rocky Brands, Inc.
Country United States
Email n.a.
Telephone 1-877-795-2410
Market Segment Mass Market
Core Business Shoes

Durango Financial Report 2018

 
 

Rocky Brands, Inc. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Durango website
Durango ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1966
City
Ohio
Country
United States

Founder

n.a.

Designer

Unknown

Profile

During Durango’s 50 year existence, the brand has become well known for western and rock and roll inspired footwear. Historically the brand has been widely distributed in rural and core western markets. With a focus on more urban styling, we are now seeking distribution with retailers that will access a younger, more sophisticated demographic segment; consumers who live and shop in major metropolitan markets in the United States and around the world. The Nelsonville, Ohio based company was founded in 1966 and is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY.

Business Strategy

Market Positioning

Mass Market

Core Business

Shoes

Target

Men
Women
Kids

Product Categories

Shoes
 

Rocky Brands, Inc. profile

Name Rocky Brands, Inc.
Website rockybrands.com
Country United States
VAT Number n.a.
Telephone +1 740 753 1951
Fax +1 740 753 4024
Date of foundation 1932
Type of Company Listed

Headquarters

39 E. Canal St. Nelsonville, Oh 45764

Ownership (Top Shareholders)

Rocky Brands, Inc. doesn't provide the information on its shareholders.

Rocky Brands, Inc. Brands

 

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