Company Arcadia Group Limited
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
9.25
341 (-157)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
330 +16 - - - Mass Market
331 +28 - - - Mass Market
333 -283 - - - Mass Market
334 -173 - - - Mass Market
335 -79 - - - Mass Market
341 -157 Dorothy Perkins 9.25 -50.11 % Mass Market
347 -228 - - - Mass Market
348 +63 - - - Mass Market
361 +118 - - - Mass Market
367 +291 - - - Mass Market
371 +191 - - - Mass Market
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Weekly Analysis: 17 July 2017 - 23 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.