Company Arcadia Group Limited
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
6.0
381 (-270)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
355 +352 - - - Mass Market
358 +105 - - - Mass Market
360 +39 - - - Mass Market
366 -327 - - - Mass Market
372 +176 - - - Mass Market
381 -270 Dorothy Perkins 6.00 -65.44 % Mass Market
384 +205 - - - Mass Market
385 -13 - - - Mass Market
388 +53 - - - Mass Market
390 +641 - - - Mass Market
398 +32 - - - Mass Market
Get Access Now
To see the complete list click the button above!
Weekly Analysis: 21 November 2016 - 27 November 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.