Company Christian Dior SA
Country France
Email contactdior@dior.com
Telephone +44 0 20 7172 01 72
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
36.03
47 (+28)

Dior Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dior’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
24 +53 - - - Premium
31 +48 - - - Premium
34 -18 - - - Premium
40 +36 - - - Premium
46 +46 - - - Premium
47 +28 Dior 36.03 +52.80 % Premium
50 +41 - - - Premium
51 +199 - - - Premium
52 -50 - - - Premium
54 +308 - - - Premium
56 +26 - - - Premium
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.