Company Christian Dior SA
Country France
Email contactdior@dior.com
Telephone +44 0 20 7172 01 72
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
80.24
22 (-18)

Dior Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dior’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
4 +4 - - - Premium
10 +171 - - - Premium
13 +1 - - - Premium
19 +44 - - - Premium
20 +279 - - - Premium
22 -18 Dior 80.24 -49.46 % Premium
27 -25 - - - Premium
29 +8 - - - Premium
33 +506 - - - Premium
34 +7 - - - Premium
35 +122 - - - Premium
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Weekly Analysis: 15 May 2017 - 21 May 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.