customellow
Accessories / Apparel / Bags / Shoes
A neologism combining the meanings of ‘conventions, customized clothing and Customary behavior’ associated with the word ‘custom’ and the ‘smooth, luscious’ Sensations connoted by the word ‘mellow’...
A neologism combining the meanings of ‘conventions, customized clothing and Customary behavior’ associated with the word ‘custom’ and the ‘smooth, luscious’ Sensations connoted by the word ‘mellow’ and is defined as ‘the sensual interpretation of classicism for young gentlemen with a new style of youthful sensibility.’ Communicates with contemporary men by taking the timeless fashion of gentlemen’s attire and observing it through our own unique perspective and reinterpreting the style to reflect the unique spirit of our times.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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