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There’s a favorite part in every girl that makes her feel confident. It could be the curve of her hips, her piercing eyes, the flip of her hair…Or something much deeper, like the strength of her will, her lighthearted attitude or her fun-loving ways.
In 1998, the Cruel Girl brand was created as a premium western brand that complemented every girl’s favorite features while maintaining a dedication to an active lifestyle. With great fit, quality and attitude the brand continued to grow to what it is today. Cruel Girl denim is known as a high quality, rodeo-performance, fashion-forward brand that meets the athletic demands of any sassy cowgirl. Our fashion basic line of Cruel Girl denim lives to highlight your confidence with a “cruel” design recipe that mixes sassy, sexy, independent and authentic qualities. We work hard to design jeans and shirts to complement each favored feature of your body and mind. Whether in the arena or out on the town, our apparel lives to make you comfortable in any situation.
A Cruel Girl knows who she is, where she came from and is determined to get where she is going. There’s no denying her competitive nature either in the arena or on the battlegrounds of fashion. So arm yourself and join us! Cruel Girl’s possess an independent spirit and a confidence that can’t be crushed.