Company Procter & Gamble Co.
Country United States
Email n.a.
Telephone +1 513 983 1100
Market Segment Mass Market
Core Business Beauty

CoverGirl Financial Report 2018

 
 

Procter & Gamble Co. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

CoverGirl website
CoverGirl ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1961
City
n.a.
Country
United States

Founder

n.a.

Designer

Profile

For fifty years, COVERGIRL has created must-have beauty products that bring out the best in women. We understand the transformative effect makeup can have not just on the outside, but the inside as well and have always been an advocate of women rocking their unique kind of beautiful. Since 1961, COVERGIRL has made it easy, breezy, and beautiful to be yourself.

Business Strategy

Market Positioning

Mass Market

Core Business

Beauty

Target

Women

Product Categories

Make-up
Nail Care
 

Procter & Gamble Co. profile

Name Procter & Gamble Co.
Website pg.com/
Country United States
VAT Number n.a.
Telephone +1 513 983 1100
Fax +1 513 983 9369
Date of foundation 1837
Type of Company Listed

Headquarters

1 Procter & Gamble Plaza Cincinnati, OH 45202, United States

Ownership (Top Shareholders)

Procter & Gamble Co. doesn't provide the information on its shareholders.

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