NIKE, Inc.'s wholly-owned affiliates, reported as Other Businesses - Cole Haan, Converse, Inc., Hurley International, LLC, NIKE Golf, and Umbro, Ltd. - play a significant role in our future growth plans. At the end of fiscal 2011, NIKE, Inc.'s affiliate businesses contributed approximately $2.7 billion of the company's $20.9 billion in revenue. As part of our growth strategy, we continue to invest in opportunities that will generate the highest possible long-term returns.
Converse, Inc., established in 1908 and based in North Andover, Massachusetts, has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through more than 50 company-owned retail locations.
Converse realized $1.1 billion in reported revenue in fiscal 2011.