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At the start of this family adventure was an aesthete, the founder of the famous tailor-made clothing company Cifonelli. Specialising in making suits and clothing, each item aims to reflect chic and Italian elegance. Under the aegis of Guiseppe, the first Cifonelli boutique opened in Rome in 1880.
It was later that Arturo, Guiseppe’s son, took over the Cifonelli brand with dignity and a clear desire to extend its influence.
His training at the respectable Minister’s Cutting Academy in London and the transmission of his learning were the bases of an unprecedented technicality.
The Cifonelli shoulder quickly became the ultimate signature of the brand.
Its forward cut, felted wet with an iron, offers a unique freedom of movement and testifies to an extraordinary style.
Having grown up in the Rome workshop, Arturo made a historic move by settling in Paris. The workshops at number 31 and the boutique at number 33 Rue Marbeuf, founded in 1926, quickly became part of the Cifonelli legend.
It was during the 1950s that the Italian style was developed, made widely popular by Cifonelli whose clientele of connoisseurs included several big names from politics and the arts world.
When Arturo died in 1972, the reins of the business were taken over by his son Adriano, who continued his father’s work until the early 1990s. It was during this period that the Cifonelli signature began to be discretely talked about outside the closed circle of the elegant rich.
The company welcomed famous clients including Lino Ventura, Marcello Mastroianni, Josephine Baker and François Mitterand.
In this way Cifonelli gradually became a reference in the world of tailor-made luxury, as its name echoed through a band of lovers of sophistication.
After a youth spent between patronages, cutting tables and bundles of material, Lorenzo (son of Adriano) and Massimo (cousin of Lorenzo) officially began their adventure in the company in the early 1990s.
Ten years later, they were at the head of the Rue Marbeuf workshop and launched a true strategic revolution. In addition to a close collaboration with Hermès (1992-2008), from 2007 Cifonelli offered a semi-bespoke and ready-to-wear service at its boutique located under its Paris workshop.
The fourth generation of the dynasty, the complementary duo with a pronounced liking for change redesigned the tailoring profession by combining tradition and modernity.
Development and continuous research, as can be seen from the numerous couture creations which have enhanced an expertise passed down over more than 130 years.