Born of the intuition of Artsana’s founder, Sir Pietro Catelli, who in this way wanted to celebrate the birth of his first born, Chicco is today the leader of the baby care world market and is among the top ten Italian brands of mass consumer products in the world. Even the most recent surveys have indicated considerable spontaneous brand awareness, originating from years of unequalled leadership, strengthened also by some of the most winning communication campaigns that Italian television has ever known.
The strength of this brand is precisely that of being the only cross-category brand on the world market able to satisfy the needs of children from 0 to 36 months at 360°.
Present in 120 countries, though its heart beats in Italy, Chicco has become increasingly more international and today 60% of its profits are generated beyond national borders.
A cross-section brand that equally divides its turnover between the different business areas covered by its products: juvenile (out & about car safety), nursing (feeding, sucking, basic child and cosmetics), toys, apparel (fashion wear) and foot wear.