Company Artsana Group S.p.A
Country Italy
Email n.a.
Telephone +39 031 382111
Fax n.a.
Market Segment Bridge
Core Business Apparel

About Chicco

Official Websites

Chicco website
Chicco ecommerce

Official Social Media

Brand Description

Establishment

Year
1946
City
Como
Country
Italy

Founder

Sir Pietro Catelli

Designer

Unknown

Profile

Born of the intuition of Artsana’s founder, Sir Pietro Catelli, who in this way wanted to celebrate the birth of his first born, Chicco is today the leader of the baby care world market and is among the top ten Italian brands of mass consumer products in the world. Even the most recent surveys have indicated considerable spontaneous brand awareness, originating from years of unequalled leadership, strengthened also by some of the most winning communication campaigns that Italian television has ever known.
The strength of this brand is precisely that of being the only cross-category brand on the world market able to satisfy the needs of children from 0 to 36 months at 360°.
Present in 120 countries, though its heart beats in Italy, Chicco has become increasingly more international and today 60% of its profits are generated beyond national borders.
A cross-section brand that equally divides its turnover between the different business areas covered by its products: juvenile (out & about car safety), nursing (feeding, sucking, basic child and cosmetics), toys, apparel (fashion wear) and foot wear.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Kids

Product Categories

Accessories
Apparel
Shoes
Underwear & Lingerie
 

Artsana Group S.p.A profile

Name Artsana Group S.p.A
Website artsana.it
Country Italy
VAT Number 07272510962
Telephone n.a.
Fax n.a.
Date of foundation 2011
Type of Company Private

Headquarters

Via Agostino Bertani 6, Milano

Ownership (Top Shareholders)

Artsana Group S.p.A doesn't provide the information on its shareholders.

Artsana Group S.p.A Brands