It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
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Established in 1945 by Madame Carven, wife of Swiss industrialist Réné Grog (1896-1981), the House of Carven originally catered to the petite woman.
The move was bold and innovative during that time. Niche market targeting was almost unheard of. But Madame Carven who stood only 1m55 believed that petite woman should be able to dress up well also.
Today the Carven label can be found throughout the world as a result of extensive distribution of licensed products and especially Carven's perfume Ma Griffe, in its familiar white and green packaging. Madame Carven always includes a signature white and green dress in her collections, which, to this day, stand for a tasteful style of charm and beauty that complements the wearer no matter her proportions.