Company PVH Corporation
Country United States
Email n.a.
Telephone +1 866 214 6694
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
41.31
70 (-56)

Calvin Klein Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Calvin Klein’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
54 +22 - - - Premium
55 -22 - - - Premium
59 +132 - - - Premium
60 -40 - - - Premium
67 +27 - - - Premium
70 -56 Calvin Klein 41.31 -69.04 % Premium
71 +64 - - - Premium
72 -24 - - - Premium
74 -8 - - - Premium
81 +67 - - - Premium
87 +32 - - - Premium
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.